Unit 6: Social Media and Globalisation

Wikinomics - Buissness model of the way in which the interent has changed economics Tapscott + Williams (2006) Prosumer - A producer who is also a consumer.  Mind map- Facebook - Initially developed as a social networking site for university students but has since become used a social networking site used by a mass audience. Primarily Facebook is used for sharing content and communicating with friends. Individuals can use this channel as a way to communicate with peers, post pictures, videos, opinions and websites, whilst also being able to use other functions such as organising events. Similarly, media professionals can use Facebook to organise events, for example music producers can create an event via Facebook allowing information to be shown about such event and the ability to gain an idea of who will be attending. Furthermore, Facebook is also a good platform in which a artist can promote there material to a wide audience, cheaply and quickly. Twitter - Sim...

Long tail theory Niche artists decline slower than hit album sales which decline considerably faster. Older music is becoming more popular. Over a period of time niche artists collectively can make just as much money as hit makers. This is due to social media, before social media this was not accesible. Niche artist using social media to promote Ady Suleiman Promoting tickets for gigs, directly promoting there music available on spotify via twitter.