Social media channels hmw


Wikinomics - Buissness model of the way in which the interent has changed economics
Tapscott + Williams (2006)

Prosumer - A producer who is also a consumer. 


Mind map-
Facebook - Initially developed as a social networking site for university students but has since become used a social networking site used by a mass audience. Primarily Facebook is used for sharing content and communicating with friends.
Individuals can use this channel as a way to communicate with peers, post pictures, videos, opinions and websites, whilst also being able to use other functions such as organising events.
Similarly, media professionals can use Facebook to organise events, for example music producers can create an event via Facebook allowing information to be shown about such event and the ability to gain an idea of who will be attending. Furthermore, Facebook is also a good platform in which a artist can promote there material to a wide audience, cheaply and quickly.

Twitter - Similar to Facebook, Twitter allows users to communicate and share content.
Individuals may use this channel for a variety of purposes, most often people use this platform to connect with like minded people, vent emotions and thoughts, finding and connecting with influences, and keep an eye on trending events/news.
On the contrary business and media professionals will likely use this platform as trusted way to communicate directly with audiences and as a form of marketing or promotion of business.

Instagram - This channel is used to post solely videos and images to a profile.
Individuals use this to post pictures/ videos of themselves, others or there lifestyle and also a way in which to communicate with friends.
Media professionals/ producers may use this platform as a means to promote and advertise whilst also possibly be used as a form of research.

Snapchat - Primarily, this social media platform is used as a way of communicating with people, often via short and temporary videos or pictures with captions.
Individuals use this as a way to keep in touch with friends and family or give updates and show aspects of there life through Snapchat stories.
Similar to all other social media channels, producers often use this to promote and advertise there material and content to a mass audience, most commonly of a younger demographic. 

Other social media channels used by many include: Reddit, Tumblr, Pinterest, Blogger, Google Plus, Tinder, YouTube, Vimeo, Linkedin, Soundcloud.


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