Unit 6: Social Media and Globalisation

Moral Panic - Stanley Cohen: Public disorder caused when mass media stirrs something up. A panic in press about something that may have a negative impact on a section of society. Panics such a rise in self harm among teens is blamed to the rise of social media. The hysteria over trolls is a classic moral panic The scale of trolling is over exaggerated  Females targeted more than males I agree with as the rise of social media has just made it more prevalent, subjects such as trolling and bullying still occurred more frequently as social media makes it easier and provides anonymity.

Crowfunding - Gaining funding for a project from an appeal to the public. Crowdsourcing - Gaining assets for a project from an appeal to the public. Globalisation - Way in which international boundries that once excisted are broken down by the advent of new technologies. Examples of globalisation include: McDonalds, Starbucks and Disney Global Reach The way in which a product has the potential to reach a global audience owing to new methods of distribution. Global Village - The idea that physical boundries between countires appear smaller owing to new media tehnologies and that because of this the world is actually one big village where everyone can communicate to each other in an instant. The theorist who discussed this orginally was Marshall McLuhan (1964). Crowdsourcing - Gaining assets for a project from an online apeal using social and online tools where by a global network can be reached for such assets due to the rise of global reach. Crowdfunding websites include ...

Alka Marwaha (2009) theorised that peoples consumption of media is becoming more intrigued with their consumption of social media. Sites such as check in are used to gain feedback on wgat they like to watch Zeebox, miso, get glue are all example of second screen viewing apps Britains can get extra content for up to 50 channels Star player app for interactivty in football games

Starter - Glossary Web 2.0 - The development of interactivity in the mid 00 (O Reily 2004) -Facebook 2007 -Youtube 2019 Wikinomics -Buissness model of the way in which the Internet has changed economics Prosumer - A person who consumes and produces media UGC - User generated cotent such as videos, blogs etc Convergence culture - Engaging with services that have been provided by technological convergence.(Henry Genkins 2006) Participatory Culture - Ordinary people can take part in with what they consume. Social TV - Where audience members contribute there thoughts and opinions to others and producers. Second Screening - When the audiences can use two different channels (or social media platforms) to consume two different aspects of the same media product. Example of prosumer in music industry - Justin Bieber, Lorde, (started off singing on youtube) Social media has created the rise in creation of user generated content.

Starter: The long tail theory devised in 2006 suggests niche artists overtime there sales decrease less rapidly than mainstream artists and collectively can make the same if not more as mainstream artists over time. Vine - A social networking site where users upload short seven second videos.