LO1: Understand how online and social media products are used

Long tail theory

Niche artists decline slower than hit album sales which decline considerably faster.
Older music is becoming more popular.
Over a period of time niche artists collectively can make just as much money as hit makers.
This is due to social media, before social media this was not accesible.

Niche artist using social media to promote
Ady Suleiman

Promoting tickets for gigs, directly promoting there music available on spotify via twitter.

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