Glossary

Starter - Glossary
Web 2.0 - The development of interactivity in the mid 00 (O Reily 2004)
-Facebook 2007
-Youtube 2019

Wikinomics -Buissness model of the way in which the Internet has changed economics

Prosumer - A person who consumes and produces media

UGC - User generated cotent such as videos, blogs etc

Convergence culture - Engaging with services that have been provided by technological convergence.(Henry Genkins 2006)

Participatory Culture - Ordinary people can take part in with what they consume.

Social TV - Where audience members contribute there thoughts and opinions to others and producers.

Second Screening - When the audiences can use two different channels (or social media platforms) to consume two different aspects of the same media product.

Example of prosumer in music industry - Justin Bieber, Lorde, (started off singing on youtube)
Social media has created the rise in creation of user generated content.


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