Starter - Glossary Web 2.0 - The development of interactivity in the mid 00 (O Reily 2004) -Facebook 2007 -Youtube 2019 Wikinomics -Buissness model of the way in which the Internet has changed economics Prosumer - A person who consumes and produces media UGC - User generated cotent such as videos, blogs etc Convergence culture - Engaging with services that have been provided by technological convergence.(Henry Genkins 2006) Participatory Culture - Ordinary people can take part in with what they consume. Social TV - Where audience members contribute there thoughts and opinions to others and producers. Second Screening - When the audiences can use two different channels (or social media platforms) to consume two different aspects of the same media product. Example of prosumer in music industry - Justin Bieber, Lorde, (started off singing on youtube) Social media has created the rise in creation of user generated content.
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