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Glossary

Starter - Glossary Web 2.0 - The development of interactivity in the mid 00 (O Reily 2004) -Facebook 2007 -Youtube 2019 Wikinomics -Buissness model of the way in which the Internet has changed economics Prosumer - A person who consumes and produces media UGC - User generated cotent such as videos, blogs etc Convergence culture - Engaging with services that have been provided by technological convergence.(Henry Genkins 2006) Participatory Culture - Ordinary people can take part in with what they consume. Social TV - Where audience members contribute there thoughts and opinions to others and producers. Second Screening - When the audiences can use two different channels (or social media platforms) to consume two different aspects of the same media product. Example of prosumer in music industry - Justin Bieber, Lorde, (started off singing on youtube) Social media has created the rise in creation of user generated content.
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Social Tv and Second Screening

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Alka Marwaha (2009) theorised that peoples consumption of media is becoming more intrigued with their consumption of social media. Sites such as check in are used to gain feedback on wgat they like to watch Zeebox, miso, get glue are all example of second screen viewing apps Britains can get extra content for up to 50 channels Star player app for interactivty in football games
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LO1: Understand how online and social media products are used

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Long tail theory Niche artists decline slower than hit album sales which decline considerably faster. Older music is becoming more popular. Over a period of time niche artists collectively can make just as much money as hit makers. This is due to social media, before social media this was not accesible. Niche artist using social media to promote Ady Suleiman Promoting tickets for gigs, directly promoting there music available on spotify via twitter.
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